Congrats! You have a bright app idea. What’s next?

Either your idea just arrived and still is in your head or is written down on a sticky restaurant napkin, or is matured over months; Congrats!
This app consultant service is designed to help app entrepreneurs from early idea stage, or early concept development stage.
Getting early external feedback for your app innovation and commercial potential are more optimal,
than to head hasty forward if you are a first time app entrepreneur.

Let’s get your app idea off the ground!

For startups in early stage ideation, concept development is the key to;
identify, explore, clarify and define the core aspects of your idea.
Core strategically questions should be answered. Analysing the answers to the;
What’s, why’s and how’s for a starter. What is the app? Why is it a market for it?
How is it greater than existing apps? How does it deliver value? How is it unique?
How does it differentiate compared to other app, web or SaaS solutions? What app category fit your concept?
Identify the value and benefits for the target customers and end-users are crucial.
A 7-steps value-centric concept development model is provided optimized and refined for empowering user value.

App concept development process – simplyfied


Why are so many apps failing?

Launching new apps and being a new app startup are increasingly difficult in an overcrowded and flux app marketplace.
A very few gain success, while the majority struggle.
Ca. 60% of apps among the top app stores are under the “poverty line”. 15% making no revenue at all.
(Sources: Vision Mobile reports; State of the Developers, Developers Economics, Developers Megatrends 2013-2016).
The existing big companies and their apps are blocking the shopping windows (Top lists),
creating barriers for new app startups.
Is it best for your concept to launch within the app stores or outside?
For example, the accumulated revenue for business & enterprise apps outside the app stores,
are much bigger than for the business apps inside (Sources: Vision Mobile reports 2013-2016).
What is the common failures that we can learn from to reduce risks and uncertainty?
Based on several in depth analysis (2012-2016) from app research & analytics companies;
(Sources: Vision Mobile, Distimo, InMobi, Urban Airship, Flurry, App Annie, Trademob and others),
combined with academic research of above 80.000 apps about innovation aspects from a startup point of view.
There are down to the following typical causes of failing:

  • Failing to create real user value (Lacking user value alignment and usefulness)
  • Failing to create visibility among the masses of apps
  • Failing to create speed of user adoption
  • Failing to deliver high quality UI & UX levels
  • Failing to create high engagement & retention rates
  • Failing to create competitive advantages
  • Failing to create disruptive innovations
  • Failing to create Back-End designed for high growth & speed of user adoptions
  • Failing to monetize and make sustainable profitability

The methods and process provided from One Greater App service focus on these key insights & learnings from existing apps,
to reduce the risk for the same exact failures for your app.

An excellent idea is worth nothing, execution is!

When you have developed an excellent concept for your app, then the really job starts.
There are plenty prioritizations that should be looked into:

  • What is best for our vision, purpose and concept? Native, hybrid or cross-platform? Or SaaS?
  • How do we define a really Unique Value Propostions and USPs?
  • If we develop cross-plattform apps, how do we plan for cross-store launches?
  • Why should we develop an app or is the best market potential SaaS solution?
  • How do we launch? Do we follow the Private & Public BETA strategies?
  • Even the greater apps out there needs marketing. How do we plan digital marketing, PR and branding?
  • How do we plan to earn money? Free? Paid? Freemium model? Subscription? In-App ads? Multiple revenue streams?
  • How can we plan for revenue streams from launch?
  • Otherwise, how much funding do we need to survive first 3, 6 to 12 months without income from launch?
  • What do we need to do to make our business profitable?


The team are more important than the idea itself.

The team and their abilities and passion are more important than the idea itself.
Investors today are more concerned about how the team have entrepreneurial and learning skills.
Investors investing in digital startups focus more on the teams adaptability to speed of change.
They also need to know how startups plan to scale their team and scale their technical solutions.
They often think that a B-team with an A-product is less likeable, than an A-team with a B-product.
The matching investors with smart money, will be able to help you with invaluable knowledge and networking.
You should build a team with complementary skillsets and early acknowledge what you need of external services.

What is your #1 app business goal?

If your goal is only fame and glory hitting one of the app store Top lists,
you will be surprised what it takes of efforts and marketing costs.
Targeting Top 25 (or Top 100 or 200) not Top 5 can be a smarter choice hence marketing costs (Trademob).
Median half-life-cycle (50% of total lifespan) for consumer apps are only 23 days, for busines apps 6 months (Flurry).
Value creation & capturing doesn’t necessary belong to Top lists; smart business & revenue models does.
Differentiation through innovation is key.
Knowing these facts should shape both strategies for; value-centric app innovations, feature prioritization & planning,
early concept-testing & Proof-Of-Concept validation, business model development, monetization,
digital branding and Social Media Marketing.

Make money or only reach 100k users?

Earning money or target 100k downloads first 6 months, without revenue and money to pay the bills?
How then be able to create money to pay for bugfixing, further app features and releases?
The most successful software and app entrepreneurs started out early to identify a challenge or problem and how to solve it,
or do it better. With 20 to 100 millions in startup funding, you can build your free customer or free user base first.
For the rest of us, it’s crucial to have landed a plan for how to make money from launch, 3 to 6 months later, it could be too late.
The majority of app and SaaS investors today have shifted their focus away from “Get users first, earn money later”.

Monetization strategy from launch.

Do not stop dreaming about success, but the big companies and existing players accumulated stands for only ca. 1% of the number of apps, but ca. 98% of the revenue.
Thinking strategically and identify and define app revenue stream models, preferable multiple revenue streams,
are increasingly crucial for profitability. Impress investors with sound monetization strategies.

Calculate your app costs before start building.

Calculating; development costs, back-end costs, ad costs, profit margins, Break-Even-Point, Cash-Flow predictions and
your ROI and investors ROI are absolutely not outdated in a digital world, neither obsolete.
Calculations are mandatory. Investors always ask for it.
Then you will know what numbers of downloads or subscriptions you need to make money.
It’s still cheaper to fail early on paper, than to fail after launch!

Think strategically before start building.

Urge to fail, but fail fast!
This quote still apply, but learning from others typical failures first will reduce uncertainty and risks.
Learning from others urgently make sense among the massive number of apps.
Yet, everyone makes some failures on their journey.
It’s both part of the innovation and startup game.
Get early external feedback from target users of your concept, reducing risk and empower the potential.
Then build your prototype with LEAN MVP focus and MVP based BETA version.
Only learning after launch, can be too late;
you will not get many chances, building your digital brand, trust, engagement, loyalty and passion from target users.
Learn more about How to design the obvious?
Learn more about Value-Centric concept development.
Learn more about the Value-Centric innovation strategy combined with MVP focus.
Check out the next app startup course 1