Why innovation strategies for apps?

We are all intrigued of the purpose and simplicy of LEAN methodology.
But unfortunately, the app ecosystems are not a simple marketplace.
There is no simple thing to get noticed. Neither easy to get momentum.
The same apply for app marketing outside the app stores.

A mashup of frameworks will be used to empower your app potential

Business strategies are built to take care of how your business can be put together.
For example with Osterwalder & Pigneur famous Business Model Canvas a 9 step model.
This model is used by One Greater App to help designing your business model.
But business model strategies and frameworks such as Business Model Canvas,
is not a tool for identifying and defining your app product uniqueness, differentiation and user value.
Value-centric innovation frameworks such as Blue Ocean Strategy, Transient Advantage and Design thinking,
are tools that are designed for creating your unique market space and to differentiate through innovation.
Digital marketing, branding and distribution are essential, adding value-centric innovations
help you create a leap of user value and differentiation into the equation.
It’s all about identifying and defining your innovation hot spot and avoiding head-to-head competition.
The provided advisory and templates from One Greater App service are bridging the gap between business,
innovation and product strategies to streamline and empower the strategic planning process.

Hyper-speed of launches and overcrowded markets.

The app market places are determined by hyper-speed of massive monthly launches,
and flux market conditions. Internet and app marketplaces are totally transparent.
After launch is everything accessible and versions not reversible.
Neither peoples first brand perception after your first launch.
You may say that all the other apps are not doing the same as you, they are not
competitors, but your app will still compete about getting attention among the masses.
Attention urgently needed among millions of value propositions and Free offerings.

Blue Ocean Strategy / Creating new markets & makes the competition irrelevant.



LEAN VS. More strategically thinking.

Where LEAN focus on speed of the process up to launch,
Value-centric innovation strategies are created for user adoption speed after launch.
Where LEAN focus on learning after building the product, testing with series of experiments,
Value-centric innovation strategies are created for learning of existing products,
and their failures and sucesses, before building anything.
Of course it’s not black or white.

Toyota did not designed LEAN for apps.

It seems that LEAN is highly adopted by app startups,
but 60% of apps are under the “poverty line” (Vision Mobile).
They are not achieving a tipping point or making sustainable profitability.
When Toyota designed and implemented LEAN, they did not experienced 30000 or 60000 new
launches of car models each month from others. The rules of the game are changed.
Some innovation and business strategies and frameworks still apply, others don’t.

Do not avoid learning from others failures.

It may be logically to challenge startups to think more strategically before start building and testing.
To learn about others common failures to avoid them, to learn about successful mechanisms
from others experiments, reducing the amount of own failures.
Of course it is important to speed up the time up to BETA launch, but what is the costs of
lacking solid; strategies, competitor analysis, assessing innovation types & levels and potential?
You may launch faster only thinking and executing LEAN, but it often increases your burn rates.

Innovation strategy frameworks + LEAN MVP = Higher potential.

Just following the principles of LEAN for app startups are insufficient.
Just following innovation strategies without thinking MVP are insufficient.
Combining adaptable core areas of them both will empower your strategies, prototypes and first launch.
This way you will reduce burn rates during app development, and reduce uncertainty from launch.
User value and innovation value are already tested and balanced and complementary from launch.
You will need less experimenting after launch.
Yet failing are obligatory, it’s almost impossible to get everything right first time anyhow.

What does Value-Centric Innovation (VCI) strategies gain us?

VCI equally focus on and emphasize the end-user value, and buyers (Or Free rider) value alignment,
exploring core aspects of innovation potential and commercialization potential.
The provided process and methods from the One Greater App services, emphasize the
most adaptable and relevant areas for digital startups from both innovation frameworks combined with LEAN MVP focus.
Checking that the planned innovations are not to early or rigid for the market or users,
designing innovative features balancing complexity with usefulness and excellent UX.
Adopting either smart First-Mover strategies or smart Follower strategies.
Assessing if your concept can be designed as a multi-sided platform or target multi-sided markets.
Digital business model development emphasizing user-driven and user-centric models.
Facilitates open innovation processes, where the target end-users are invited to shape
the product on early stages so they are happy about it from first launch.
Focusing on strategies for profitability from planning stage, not waiting to after launch.
Identifying and designing monetization strategies, preferable creating multiple revenue streams.

What is Value-Centric Innovation strategies based of?

The methods and frameworks used by the One Greater App services, are crafted on a mashup of
frameworks, then adapted core features usable for app, web and SaaS startups.
This mashup is designed to enhance speed of strategically and creative thinking and planning.
The core adapted strategies and tactics are based on the following:

  • First-Mover VS. Follower assessments.
  • Blue Ocean Strategy VS. Red Ocean Strategy assessments.
  • Defining innovation types; radical, incremental or modular to focus on their different strengths.
  • Business and product calculations. How can our business reach profitability?
  • How do we design Transient Advantages? Sustainable competitive advantages are not possible for apps.
  • Designing for growth {Design thinking for business strategies}
  • Innovation Management.
  • How do we plan disruptive features?
  • How do we protect our business for being disrupted?
  • Product-Life-Cycle Management.
  • Customer/User Value Management.

Read more about the next step: User-driven and value-centric prototyping.